Established more than 30 years ago, The Phone Shop Midlands primarily serves businesses in the area of mobile communications. As an EE UK Business Partner, ve designed to become a leading provider of sleek corporate communication services for small and large customers. We offer our combined technology, services and infrastructure to meet the demands of our customers. The establishment of this Wireless telecommunications Company has led to the growth of several other Companies in the area of mobile communication. With this being the case, we believe that the market for mobile phones will continue to expand in a steady manner.
The Phone Shop, in association with the leading provider of mobile phones, Orange, today launches its second series of marketing communications devices. In the first series, the Phone Shop offered mobile phone deals of the highest quality, at very competitive prices. At the time of launch, The Phone Shop was one of the most popular outlets, in the entire United Kingdom. The second series, which starts on April 4th, will offer the same excellent range of high-tech mobiles at much lower prices than before.
According to a recent article in the Register, a leading trade magazine covering business, “The UK mobile phone shop is a key force in the provision of wireless services.” The article goes on to say that The Phone Shop “ran a successful advertising campaign, which proved highly successful. The shop now sells the iPhone 3G for just under one hundred pounds.” Although the iPhone is one of the most desirable devices today, it is considered by many to be beyond the reach of any average person.
As the article continues, The Phone Shop’s sales executive Paul Coleman said, “The customer is always right. The customer is always right in this business.” This is a quote from an episode of the British sitcom “Fifth Gear”, in which the character played by Sean Connery almost always turns out to be wrong. However, he is correct once again, as he wins the customer’s trust and affection by promising to solve his problem. That problem is that he can not solve it by the products offered at the store.
The phone industry has changed considerably since the days when Sean Connery first trotted out the iPhone to the audience in “SMell”. Back then, the competition was so stiff that only the rich and famous could afford them. Nowadays, it is just the elite selling crew that is buying the best phones in the market. The phone industry is no longer dominated by major players such as RIM, Nokia, and Sony Ericsson. In fact, the relative costs of the latest smartphones from these brands are so low that ordinary people with ordinary means cannot even dream of buying them.
What has changed? Well, the phone industry is now controlled by the major players. One such giant is LG. After purchasing the entire distribution arm of the Korean electronics giant, LG is now trying to take the lead in the mobile market by positioning its devices on the high-end market, where it hopes to make big profits.
LG started the year with the launch of a smartphone that will appeal to a wide range of consumers. It introduced two smartphones – one for prepaid access with credit from local retailers and another for offline use using the Pay As You Go system. LG’s third offering, the Desire HD, integrates both offline and online payment systems and comes with a contract that covers the cost of LG hardware. So, in the past two years, LG has released four new smartphones, all of which have been received warmly by the public.