Many people will ask if they can buy backlinks or just build their own backlinks naturally. There are pros and cons to both methods. In this article I’m going to outline the pros and cons of buying and building backlinks.
A backlink is simply a link to another web site from your site. A backlink can be a text link, a graphic link, or a hyperlink. There are many different types of backlinks such as one-way, two-way, three-way, and even more. Each of these different types of backlinks have different benefits when trying to optimize your websites.
Building backlinks naturally has many benefits. For one it’s much more time efficient then using software tools such as SEO Elite or Backlink Elite. It’s also cost efficient because you aren’t paying someone to create the backlinks for you which can really add up over time. You have the ability to pick and choose the backlinks you want to use and have them follow a specific theme which is often referred to as authority backlinks.
Another pro to using backlinks is the time it takes to acquire links. Search engines look at the quality of the backlinks and how long they’ve been in existence. If your backlinks have been around for awhile then you have a higher chance of being higher up in search results therefore have more opportunity to increase your ranking. With time you can even acquire links from different types of sources and mix and match different types of backlinks.
One con to using link building schemes such as buying backlinks or submitting articles is the time it takes to generate traffic to your site. There are many people that think this is enough but usually once you start getting traffic you will need to drive traffic to your site in order to maintain it. Using backlinks to help your site rank better is beneficial to do so but if you don’t do anything to keep the traffic coming in you will find that your site isn’t very effective. Other people aren’t aware of this but in order to optimize your website for the search engines you will need to incorporate anchor text within your articles as well.
anchor text is what is used in the URL address of an article or backlinks. The value of the backlinks you acquire will be determined by the amount of times the anchor text appears on your site, the quality of the articles or backlinks you have and the keywords used in your link profile. Using a high-quality content and a backlink profile with high-quality keywords will help you achieve the highest rank possible in the Google, Yahoo or Bing search engines. This will allow you to achieve as many high-quality backlinks as possible to help your site climb higher in the rankings.
Another way you can acquire backlinks to help your site is by using guest blogging. Guest blogging backlinks allow you to gain more credibility and visibility on the Internet. By allowing another website owner to write an article about your product or service you have the opportunity to create high-quality backlinks for your site. These backlinks will come from a blog which features content that is relevant to your product or service and has a high page rank. In return, the owner of the blog will place your backlinks on their website and you gain a high-quality backlinks.
It is also important to make sure your backlinks build up over time. To do this you will need to make sure your site has good content, has lots of high quality keywords and incorporates them within your anchor text. Anchor text is simply the words that you see in your web browser when you click on an anchor link. For example if you are trying to get more exposure for your company by participating in a sporting event then you would ideally want to have your company name appear within the anchor text. This is a way for the search engines to rank your site higher and therefore improve its chances of getting a higher ranking in the search results.
